Domain names give an identity to a website. This website may not necessarily be that of an organization or a company. Domain name is usually used as a reference.

Domain name registration plays an important role as it stays with your always. Any end customer can locate you at any given point in time. All that you have to do is simply type in your website name and they will soon land at your web site, even after years and even after changing your web host.

Domain names give you and your business credibility and certain respectability, since not many people will like to do business with an organization that does not have a specific identity. It is best to have a domain name that describes your product. This way the end user can reach your website almost immediately without having to surf through the other websites.

Domain name registration may be a little tough since you have to choose a name that does not already exist. It is therefore important to check through the exhaustive list first and then look for a unique domain name so that the end user reaches you at the earliest. The registration comes at a certain fee and this has to be renewed annually. Some web hosts may take the minimal charges of the registrar fee from you while the others may pay it themselves. In the process, however the foremost thing is to get the registration done almost immediately to avoid the disappearance of domain name at a lightning speed.